Preparing content for the digital shelf, or in truth, all the digital shelves, is a process, organizational, and technical challenge. Not for the faint of heart. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute and Barbara Jenny-Wilson, Director of Digital Content Programs at Coty. Peter is on board as emcee.
Preparing content for the digital shelf, or in truth, all the digital shelves, is a process, organizational, and technical challenge. Not for the faint of heart. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute and Barbara Jenny-Wilson, Director of Digital Content Programs at Coty. Peter is on board as emcee.