Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of answers, some guesses, and excitement about the questions and to come in this fast-moving space. Rob Gonzalez joins as co-host for a conversation on the new generation of search you won’t want to miss.