Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like their most important customer.
Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like their most important customer.