Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketplace, brands are rethinking how and where they compete. In this episode, Teresa is joined by Mark Mansour, Managing Director of Woolworths MarketPlus, to explore the rapidly changing marketplace landscape. Together, they discuss what's driving retailers to launch marketplaces, how brands should think about where to play and how to win, what strong retailer-brand partnerships look like, and how AI and agentic commerce may shape the future of marketplaces. A must-listen for brands navigating the next era of digital commerce.