Today, the issues of diversity and inclusion are at the forefront of people’s minds, especially business leaders. For brands, it is more important than ever that inclusivity is built into your products throughout the entire process, from ideation to marketing and merchandising. Annie Jean-Baptiste, Google’s head of Product Inclusion, has literally just written THE book on why and how to build inclusive products. Peter spoke with Annie to dig into the principles and processes in her book, and how they apply to brand manufacturers, at a time when connecting deeply with each and every targeted consumer is vital to your brand success.
Check out Annie's new book: Building for Everyone