The drive towards a more sustainable future is gaining a lot of momentum under the requirements of the Digital Product Passport regulations passed recently by the EU. The DPP will reshape data transparency across the value chain to allow retailers, distributors, and ultimately consumers to select products that match their environmental values. We hit the compliance deadlines for some categories in 2027, and the journey for every actor in the supply chain will be complicated. Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech, joined the podcast with a primer on the Digital Product Passport and how to build the foundation for compliance starting now. No surprise, it starts with people, goes to process, and ends up at technology.