Unpacking the Digital Shelf

New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably

Episode Summary

Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably.