Thomas Parkinson, co-founder of PeaPod, ItemMaster, and dean of grocery ecommerce and digital experiences, is now putting his 30 years of experience into creating Sifter.shop, what he calls a Nutrition as a Service platform that helps consumers find, explore and buy products that fit their personalized dietary needs. In an age where sustainability and nutrition also happen to drive better margins, Rob and Peter talk with Thomas about his career putting the e- in front of things, and what Sifter is all about.