The assortment strategy you use for brick and mortar cannot just be pasted onto the digital shelf. In order to drive maximum growth and profitability, you need to deploy the right analysis, strategies, and tactics to select and promote the right assortment at the right time. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak is the Director of the Digital Shelf Institute and driving force behind the playbook, and Todd Hassenfelt, Ecommerce Director at Colgate Palmolive, joined us in a really thoughtful examination of how to set the right distribution priorities for your products. Peter is on board as emcee.